Deidra Moore,
RN, BSN, MBA 

Rooted In Excellence

Rooted in Excellence, Rising In Impact is more than a phrase. It's a movement, a mindset, and a mission.

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It is the belief that our greatest strength comes from being deeply grounded: in legacy, sisterhood, and service. To be rooted is to honor your heritage, your values, and your purpose. And from those roots, we rise — with excellence in how we serve, how we lead, how we uplift others, and how we care for ourselves.

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Founded by Deidra Moore, Rooted in Excellence began as a personal commitment to living with intention and impact. Today, it stands as a call to action for all women and girls who are ready to grow boldly, lead compassionately, and thrive unapologetically.